CGI in Perfektion: Above Everything Else

Above Everything Else“ ist ein 60 Sekunden-Werbeclip für Siltestone, einem Hersteller für Quarzoberflächen. Das beeindruckende an dem bereits vier Jahre altem Video: Der komplette Film entstand am Rechner. Aufgrund von Budget- und Zeit-Knappheit musste Alex Roman alle Objekte mit CGI entwerfen. Einfach unfassbar realistisch:

„Realism was my main goal here. I firstly thought of shooting some live-action but after studying carefully the budget and deadline I realized that CGI was the only way I could do it. The most important part for me was to deliver a beautiful and very visual commercial and keep the viewer focused on the commercial itself, not the fact that it was a CG piece: the photorealism was the only option I had to achieve this.“

Client: Grupo Cosentino
Product: Worktop
Brand: Silestone
Production company: The Mushroom Company
Director/DoP/Art direction/Post/Editor: Alex Roman
Original idea/Concept: Alex Roman
Additional CGI: Juan Ángel García Martinez
Music: ZipZap Music

via Sploid
MEHR: #  #  #
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